The Impact of Data Analytics and Artificial Intelligence on Tactical Planning for Basketball Teams in Major Competitions

Abstract

Introduction. Integrating AI and data analytics in basketball has revolutionized tactical planning, yielding substantial improvements in performance metrics, strategic optimization, and injury prevention. This study aimed to investigate the impact of data analytics and AI technology on the performance of a Super League team, "FRANKIVSK-PRYKARPATTIA," during the 2024 season, using the Hudl platform as an example. Material and methods. This study employed a comprehensive approach, conducting semi-structured interviews and Likert-scale surveys with 25 athletes and 12 coaches to gather subjective perceptions of AI's impact on training and performance. Quantitative data were analyzed using descriptive statistics, inferential testing, and regression models to assess the effects of AI-driven analytics on key performance indicators, injury prevention, and strategic planning. Results. Key findings reveal that player performance accuracy improved to 87.3%. Team strategy optimization also saw a significant increase of 42%, driven by AI-powered tactical adjustments that enhanced cohesion and efficiency. Injury prevention models achieved a 65% predictive accuracy, enabling personalized training modifications that reduced injury risks and prolonged player longevity. AI-driven technologies significantly advanced tactical analysis, with 91.2% precision in strategic assessments, 88.7% accuracy in player movement tracking, and 79.5% reliability in identifying weaknesses. The transformative potential of AI in basketball is evident as 84% of coaches report enhanced strategic understanding, 76% value AI-driven performance analytics, and 62% implement improved training methodologies. In comparison, players benefit from detailed feedback (73%), skill advancements (68%), and increased motivation (55%). Conclusions. These findings underscore the transformative role of AI and data analytics in basketball. The research provides a compelling model for integrating these innovative technologies into tactical planning, highlighting AI's potential to advance modern basketball's strategic, physical, and psychological dimensions.