Емоційний вплив трейлерів серії фільмів про Джеймса Бонда: наративні та кінематографічні прийоми

Abstract

This paper examines James Bond series trailers regarding their capability of having significant emotional effect on viewers. Emotivity of this cinematographic sub-genre has been studied from a lingual and cinematic perspective taking into account psychological nature of emotions evoking. The emotional content of subsequent trailers shots has been explicated with the help of index-signs (both verbal and auditory-visual) that serve for psychological and aesthetic evaluation of events and/or characters in movie. Given the cognitive interpretation of emotions, based on their lingual and visual manifestations, we have introduced the set of narrative and cinematic techniques that contribute to James Bond series trailers emotivity, namely, voice-over, mimics of interlocutors, as well as meaningful text on the screen. The artistic combination of narrative and cinematic techniques within trailer tends to enhance its emotive capacity with each next film frame exposed, finally culminating with bright frame-poster of particular movie. In this way the greatest impact on viewers is achieved, motivating maximum of a film target audience to watch a new James Bond series.