Digital-Toolkit for Sports Tourism Promoting

Abstract

Sports tourism is an independent and socially oriented sphere, a way of life of a large part of society. Sports tourism, for its purposes, can have different orientations: sports, cognitive, educational, research, environmental, as well as their different combination. This is a sport based on competitions on routes that include overcoming categorical obstacles in the natural environment (passes, peaks (in mountain tourism), rapids (in water tourism), canyons, caves, etc.), and on distances laid in the natural environment and on artificial terrain. The article defines sports tourism, selected types of sports tourism, stages of creating tours and methods of promotion. Methods of promotion of sports tours, differences in classical media marketing from digital are also considered. The important role of digital marketing tools in the promotion strategy is noted, as Internet marketing has become an integral part of any effective marketing campaign as a result of the global digitalization of society. Traditional "analogue" marketing cannot ensure effective functioning. A necessary condition for the successful promotion of sports tourism is the use of all available digital marketing tools along with classic marketing and in some cases a complete transition to online technology.