World and national fitness trends 2019

Abstract

The sphere of fitness develops dynamically and is one of the most profitable in the world and, as a result, investment attractive. Nevertheless, the competitive ability of a fitness club depends on the speed with which the new directions are introduced in it and what range of services they provide to clients. That is why it is important to be able to foresee the most popular trends and the ways of their adaptation to a concept of a particular fitness club. The objective-comparison of world and national trends and an attempt to evaluate tendencies of fitness industry development in Ukraine.