Digital-Toolkit for Sports Tourism Promoting

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dc.contributor.author Prokopenko Olha
dc.contributor.author Rusavska Valentyna
dc.contributor.author Maliar Nelia
dc.contributor.author Tvelina Alisa
dc.contributor.author Opanasiuk Nataliia
dc.contributor.author Aldankova Halyna
dc.date.accessioned 2020-10-19T09:14:37Z
dc.date.available 2020-10-19T09:14:37Z
dc.date.issued 2020-05-30
dc.identifier.udk http://reposit.uni-sport.edu.ua/handle/787878787/2907
dc.description Opanasiuk, N. Digital-Toolkit for Sports Tourism Promoting // O. Prokopenko, V. Rusavska, N. Maliar, A. Tvelina, N. Opanasiuk, H. Aldankova // International Journal of Advanced Research in Engineering and Technology (IJARET). ─ 2020. ─ Vol. 11. ─ P. 84-86. uk_UA
dc.description.abstract Sports tourism is an independent and socially oriented sphere, a way of life of a large part of society. Sports tourism, for its purposes, can have different orientations: sports, cognitive, educational, research, environmental, as well as their different combination. This is a sport based on competitions on routes that include overcoming categorical obstacles in the natural environment (passes, peaks (in mountain tourism), rapids (in water tourism), canyons, caves, etc.), and on distances laid in the natural environment and on artificial terrain. The article defines sports tourism, selected types of sports tourism, stages of creating tours and methods of promotion. Methods of promotion of sports tours, differences in classical media marketing from digital are also considered. The important role of digital marketing tools in the promotion strategy is noted, as Internet marketing has become an integral part of any effective marketing campaign as a result of the global digitalization of society. Traditional "analogue" marketing cannot ensure effective functioning. A necessary condition for the successful promotion of sports tourism is the use of all available digital marketing tools along with classic marketing and in some cases a complete transition to online technology. uk_UA
dc.language.iso en uk_UA
dc.publisher International Journal of Advanced Research in Engineering and Technology (IJARET) uk_UA
dc.subject digitalization uk_UA
dc.subject digital-toolkit uk_UA
dc.subject promoting uk_UA
dc.subject sports tourism uk_UA
dc.title Digital-Toolkit for Sports Tourism Promoting uk_UA
dc.type Article uk_UA


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