Linguistics of sports media discourse: metaphors that produce sense of belonging

Abstract

The article is devoted to the study of conceptual metaphor sport is unity of people that contributes to creating the sense of belonging among target audience of sports analytical articles. As far as author's position is likely to be emotional, the text of sports articles tends to be very metaphorical, containing reference to unity concept that in its turn evokes feeling of belonging. The latter one has been analysed as a triad of interconnected components: companionship, affiliation, and connectedness, that generate attachment on interpersonal, community and social levels accordingly.